A new report says the number of active users who play social games fell by half last year, so Facebook and Zynga need to innovate to reignite growth. More
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Recent Articles
Why the Great Video Game Recession Is Actually a Migration
Although interest in video games is still robust, sales of games and consoles have shrunk, indicating a shift toward offerings online and on mobile platforms. More
Unruly Media CEO Talks About Raising $25M
IPOPlaybook interviews the CEO of Unruly Media, who gives his views on raising venture capital, social videos and the environment in Europe. More
Investors Don’t Want to Play With Zynga
Social game maker Zynga got off to a rough public offering start as ZNGA shares dropped to 5% below their offering price. More
IPO Playbook Interview: CrowdStar’s CEO Discusses Zynga, Gaming
Peter Relan, CEO of social gaming company CrowdStar, discusses Zynga's $1B IPO and other sector topics. More
Can Chevron Avoid the Tiger Woods Curse?
Beware: Most companies that have cut ties to Tiger haven't done well since. Just ask PG, or GM, or PEP. More
The 3 Companies Zynga Should Fear
With Zynga set to go public this month, investors should familiarize themselves with these three fierce social game competitors. More
