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iPhone vs. BlackBerry: Consumers Speak Out |
April 30, 2008 By Paul Carton, Director of Research, ChangeWave |
The Apple iPhone
By far the most lauded feature of the Apple iPhone among owners is its seamless integration of a phone, iPod and Internet browser (36%). As respondent DSL06271 puts it, "The feature I use most is the iPod, but it's the integrated whole that makes it so much fun to use."
Respondent BOB04545 adds, "I love the iPhone. It is revolutionary. I love being able to jump on the Internet, send email, get maps, weather forecasts, instant message, and make phone calls."
The second most popular feature is the iPhone's touch screen interface, followed by its ease of use.
In terms of dislikes, there is no doubt about what iPhone owners hate most. It's the speed of the AT&T EDGE network. No surprise then that the number-two criticism is the requirement to Use AT&T.
Users also expressed particular unhappiness with the iPhone's lack of copy & paste functionality.
Mirror Mirror on the Wall
So now that we've briefly reviewed the evidence, which top rated smart phone is the fairest of them all?
The answer is clear–both Apple and RIM dominate the U.S. smart phone industry and are in the process of overwhelming the competition. Each has a super-loyal cadre of users who fervently support their phone brand–and each has extraordinary room to grow.
Today, there are over a billion cell phones in the world, and our ChangeWave surveys have picked up a seismic shift occurring among...


