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Massive Breakdown in Consumer Spending |
November 17, 2008 By Paul Carton, Director of Research, ChangeWave Alliance |
If you think October was bad for U.S. retailers, wait till you see what's in store for November.
ChangeWave's latest consumer spending survey shows yet another giant downturn in U.S. consumer spending going forward. And relatively speaking, it's far more pronounced than the October downturn.
The survey of 2,763 U.S. consumers, completed November 3, focused on spending patterns for the next 90 days, including the holiday season. Here's what we found.
Grim Outlook
Nearly three-in-five (59%) respondents now say they'll spend less money over the next 90 days, 7-pts worse than previously. Only one-in-ten (10%) say they'll spend more—8-pts worse than previously.

But why are consumers spending less?


