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Apple's 3G Boosts Grim Corporate IT Outlook |
August 28, 2008 By Paul Carton, Director of Research, ChangeWave |
These survey results also lend strong support to the thesis that corporate America will continue to hold its powder dry in terms of IT capital investment - at least until after the November elections. And perhaps longer!
When we asked respondents exactly when they thought IT spending would pick up in their company, a robust 39% said not until at least the 2nd Quarter of 2009 or later.
Corporate Smart Phones: Research In Motion Holds Its Lead
In the same survey, we also focused on corporate smart phone buying, and here Research In Motion (79%) continues to overshadow its two main competitors in terms of planned 4th Quarter purchases–but we note that it's down a full 3 pts. from the record high it registered in May.

Note that that we also picked up weaker visibility for RIM in our most recent consumer smart phone survey (June 2008). Thus, at least momentarily, RIM appears to be confronted with visibility issues on both the consumer and corporate fronts (see also, "iPhone vs. BlackBerry–The Smart Phone Battle."
While the success of RIM's upcoming new product launches could put most of these issues to rest, the first new RIM launch–the Bold–is still not yet available in the U.S. When you place this in the context of the current "take no prisoners" stock market, RIM could be in for a bumpy ride with investors short term until they have some proof that RIM's new products are being successfully brought to market.
Apple (17%), on the other hand, continues to show considerable momentum in terms of corporate planned purchases–up 4 pts. from previously. In short, while recent ChangeWave consumer surveys have shown the 3G iPhone having a huge impact on consumer demand, the current results show the iPhone is beginning to gain real traction in the corporate market as well. In yet another positive for Apple, 19% report the release of the 3G iPhone has made their company More Likely to purchase Apple products in the future - only 1% say Less Likely. Thus, the 3G iPhone release appears to be having a positive "halo effect" in terms of improved overall corporate purchasing intentions for Apple products in general.
It's not easy to profit in this tricky market. But one resource that can make a huge difference in how much money you make is ChangeWave's 15,000 member expert research network – known as the ChangeWave Alliance. Our members give us a peek around the corner so we're not surprised by the daily events causing turmoil in the markets. Toby Smith uses our Alliance research not only to recommend stocks with the strongest momentum, for his ChangeWave Investing service, but also which to stay far away from. To find out more about how you can benefit from the "Wisdom of Crowds" strategy, follow this link.
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