Social Networking:
It's Not Just for Teens Anymore

More than half (51%) of survey respondents say they currently maintain one or more profiles on various social networking services.

Nearly three-in-five (57%) of these boomers report they use the networking site LinkedIn.

Another 55% have a Facebook profile.

16% and 12% of respondents have Twitter and MySpace accounts, respectively.

Boomer Interest in Social Networking Has Its Limitations

77% of users reporting they would not be willing to pay a subscriber fee for social networking sites.

Of all the services, LinkedIn is the most likely to attract paid subscribers, but only 7% say they'd be willing to pay a fee if it was no longer available for free.

Traditional TV vs. Alternative Programming

Among traditional TV viewers, an astonishing one-in-five (20%) say they're likely to downgrade or cancel their current TV service package in the next six months. The likelihood of canceling is highest among cable (22%) and satellite subscribers (22%), and lowest among fiber-optic TV subscribers (7%).

We also asked boomers to tell us which one paid subscription they'd be most willing to give up. Once again, it's TV Service (44%) that appears most vulnerable, scoring significantly worse than any other subscription service.

In a finding that suggests boomers still are at the forefront of new media technology adoption, video-over-the-Internet now clearly represents a significant threat to traditional TV viewing. Better than two-thirds of boomers (69%) say they've watched video content on their computer over the past 90 days.

Even more ominous for traditional TV providers was the 48% of respondents who say they'd be willing to pay a monthly fee for a video-over-the-Internet subscription if it provided the same programming currently available on their TV service.

So, where are boomers turning for their online video content?

NEXT: Media Companies Banking on Boomers