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Question #4: Do you want a one-stop shop?

Many of the low-price leaders only offer limited investment vehicles — stocks, options and ETFs — but a lot of the larger firms have a wide range of no-commission, no-transaction-fee mutual funds, plus bonds, annuities and banking services, ranging from check-writing accounts to debit cards.

Indeed, it is possible today to have all of the services you previously divided between a bank and a full-service broker under one roof, with analyst recommendations and advice included.

Next: Question #5