Fans of the Material Girl can look forward to seeing her image invoked in a special line of soda bottles.

When Coca-Cola (NYSE:KO) hired famed French designer Jean Paul Gaultier as the creative director for its Diet Coke brand in March, it was likely he would do something bold to put his stamp on the product.

A designer of haute couture clothing, Gaultier is perhaps best known for his work with pop icon Madonna, having created the costumes for her popular 1990 “Blond Ambition” world tour.

So it comes as no surprise that one of Gaultier’s first acts as creative director is the launch of an advertising campaign that features Diet Coke bottles sporting an exterior design that invokes Madonna, Business Insider reports. The campaign comes — perhaps not coincidentally — on the heels of Madonna’s most recent album, launched last month.

Diet Coke has created two bottles featuring the outlines of a female form, one decked out in Gaultier’s trademark Breton stripe, and the second sporting a black corset that strongly resembles the one the designer created for Madonna’s “Blond Ambition” tour. The cans are for “day” and “night” consumption, notes ABC News.

Print ads that accompany the campaign show Gaultier’s face superimposed on the bodies of female models cavorting around the specially designed bottles, Business Insider notes.

This isn’t the first time Coca-Cola has hired an iconic designer as part of an advertising campaign. Over the last two years the company partnered with Karl Lagerfeld and Diane Von Furstenberg to design special bottles of their own.

Unfortunately for American Madonna devotees, the Gaultier-designed bottles will be retailed only in Europe.