No Fast-Food Tie-Ins for ‘Dr. Seuss’ The Lorax’

Those who have read about him in Dr. Seuss’s 1971 book “The Lorax” know that the Lorax is resolutely green in temperament, if not color. He is short in stature but tall as a Truffula tree when it comes to defending the environment.

So it makes sense that the commercial tie-ins for “Dr. Seuss’ The Lorax,” the animated movie set for release by Universal Pictures on March 2, will be pegged to the Lorax’s nature-friendly practices and message.

As a recent Huffington Post story notes, Universal, which is owned by Comcast (NASDAQ:CMCSA), has almost 70 launch partners, including the Environmental Protection Agency; Whole Foods Market (NASDAQ:WFM); Hilton Hotels & Resort’s DoubleTree chain, which is sponsoring a trip for four to eco-tourism mecca Costa Rica; the Hortus Botanicus in Amsterdam, which is creating a Lorax-inspired route through its garden, home to a number of endangered trees; and household products maker Seventh Generation, which will put “Lorax Approved” labels on millions of items, including a liquid detergent bottle made with recycled paper.