Drag Queen Leads the Tupperware Scene

New Yorker's eccentric flair has led to big sales

Feb 1, 2012, 10:41 am EDT | By InvestorPlace Staff

One of the biggest product mainstays entrenched in classic Americana has developed a surprising new bandleader. New Yorker Robert Suchan has taken the top sales spot in North America for Tupperware (NYSE:TUP) — a brand traditionally peddled by housewives.

But the twist isn’t that the sales leader is a he. It’s that he’s a she. At least in the garb.

Suchan is a drag queen — and an enterprising one, at that. Also known as “Aunt Barbara,” Suchan recently was profiled in a Daily Mail article discussing how wild parties and a personal flair have led to fantastic success, including $250,000 in sales for 2011 alone.

And last year alone, Aunt Barbara was responsible for shifting $250,000 worth of products for the legendary company.

A clip of Suchan’s colorful and energetic pitches as Aunt Barbara can be found below, with more available on his YouTube channel.