Steve Jobs Made CEO Hero Worship Cool

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Steve Jobs Artistic 185By now, the world knows that Apple (NASDAQ:AAPL) mastermind Steve Jobs officially has stepped down as CEO of what is one of the greatest success stories in corporate history. An incredible innovator who loved making products that enhanced all of our lives, it’s nearly impossible to overstate just how important the man is to his company, the tech industry and indeed to the entire world.

More importantly, I think Jobs represents something much larger than just the enormously positive contributions his unparalleled Apple products have made.

You see, Steve Jobs made CEO hero worship cool.

In a climate where the rich are considered the villains, and where millionaires and billionaires are perpetually vilified at the highest levels of government for not paying their “fair share” of taxes, Steve Jobs is a real-life billionaire that serves as a reminder that at the helm of nearly every successful company there’s usually one person responsible for creating the wealth that benefits us all.

Let’s face it, it’s cool to like Apple, and it’s cool to have near-godlike reverence for Jobs and his business acumen. This kind of respect, admiration and hero worship for Jobs is something the world needs more of if we want to become the kind of place that honors and respects the men of the mind, men who truly move the world.

Now, a lot of people are asking the “what’s next?” question when it comes to Apple and the future of the company’s stock price. Will Apple shares continue to perform going forward? Without Jobs’ vision directing the company, will it be able to keep creating industry-changing products akin to the iPod, iPhone and iPad? I think the answers to these and numerous other questions remain to be seen; however, what is indisputable is the legacy that Jobs has built — a legacy of cool that is quite likely to survive for decades to come.

You see, through his personal technology products, Steve Jobs very essence has been infused into the culture. The man has deservedly become a societal icon, and that is part of the hero worship that’s both incredibly refreshing and in short supply.

Since Jobs resigned, I’ve frequently been asked about whether investors should continue buying Apple shares. My response is that nothing materially has changed since Jobs’ resignation, save for the fact that he’s not running day-to-day operations. That’s a task he hadn’t been doing anyway since going on medical leave last year. All of the relevant earnings, P/E ratios, technical chart patterns, etc., that traders use to assess a stock practically all point to a bullish future for AAPL. But the aforementioned tangibles aren’t the real reason investors should continue biting into Apple.

The main reason why Apple shares likely will remain strong for years to come is because Steve Jobs has built a company that makes products people adore. Until this sense of reverence for him and his products changes, money will continue being made in Apple shares.


Article printed from InvestorPlace Media, https://investorplace.com/2011/08/steve-jobs-ceo-hero-worship-apple-aapl/.

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