Thank Heaven for These 7 “Virtuous” Stocks

Virtue: Kindness
Stock #3: American Greetings (AM)

Does kindness go out the window during a recession? If you ask the executives at American Greetings (AM),
the answer is likely to be a resounding “yes.”

Consumers facing lost jobs, stagnant wages and rising expenses for things like health care and gas purchases are less likely
to exchange greeting cards in acts of kindness. Instead, those consumers are hunkered down and depressed. Such a state makes things
difficult for those in the kindness business.

At the bottom of the current malaise, AM lost approximately 80% of its market value. Since then, shares have more than doubled
in value.

Perhaps kindness does pay. If so, investors in AM are likely to be rewarded.

NEXT: Virgin Mobile (VM)