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Virtue: Humility
Stock #2: American Express (AXP)Humility is defined as giving credit where credit is due. Many banks and financial institutions lost sight of this important
credo. Instead, they gave out credit where credit was not due.Even venerable American Express (AXP)
got sucked in by greed by offering credit to those with less-than-stellar means of paying back the debt. And we all know where
greed’s got us.Now is the time to see what a little humility will do.
AXP is making the right moves starting with the pay back of $3.39 billion of TARP money. The next step for AXP is to return
to offering credit to qualified consumers. If so, the company and its fee-based cards are likely to deliver big profits for investors.I’d bet on humility over greed any day. You should, too.
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