5 Stocks for the Michelle Obama Effect

Stock #3: Nordstrom (JWN)

We saw the first signs of the “Obama effect” with the hype of her inauguration gown. The designer of that stunning dress was
Jason Wu.

I can imagine that many women looking to wear a stunning dress to their own special occasion might head to Nordstrom (JWN)—who
carries Wu’s collection. In this recession, department stores need all the help they can get, and selling a hot designer is a
great leg up on the competition.

Even though shares of JWN have more than tripled in value since reaching a bottom last November, sales of Wu’s at Nordstrom,
could lead to more gains for shareholders.

NEXT: Stock #4: Whole Foods Market (WFMI)