5 Stocks for the Michelle Obama Effect

Stock #2: Chico’s (CHS)

Unlike Talbots, Chico’s (CHS) is already chic. It doesn’t need a boost from Mrs.
Obama, but an endorsement wouldn’t hurt either. Its White House/Black Market stores have seen explosive growth over the past decade
and seem to have the type of products that would look good in the real White House.

In the immediate aftermath of the credit crisis, shares of CHS collapsed. They have since recovered and now trade above levels
reached last year but well off the highs of $30 reached before the recession began.

If Mrs. Obama’s next great outfit comes from Chico’s, look for the stock to receive an immediate boost. $30 would not be out
of the question with an Obama seal of approval.

NEXT: Stock #3: Nordstrom (JWN)