5 Stocks for the Michelle Obama Effect

Michelle Obama Has the Golden Touch

We all know the impact that celebrities have on businesses. One of the most obvious instances of this phenomenon comes from
the Oprah Winfrey Show. For example, when a title makes it into her book club, millions of loyal followers immediately take action,
and sales follow.

These days, Michelle Obama is giving Oprah a run for her money. The First Lady is being closely watched by millions, and she
too has a loyal following. She also appears to have a fashion sense that resonates with consumers around the globe. We all saw
the number of stories and speculation about her gown during the inauguration.

Apparently she loves J. Crew as she promoted the brand on late night television last year. More recently, she is buying J. Crew
for her kids, and I suspect her husband.

What has been the impact of such adoration? In the midst of a deep recession, the endorsement from Michelle Obama has proved
to be invaluable—sales at J. Crew saw an immediate boost. In fact, shares of J. Crew (JCG)
are up more than 300% since late November of last year. Michelle Obama has the golden touch.

With that in mind I thought it would be fun to venture an educated guess as to other companies that might benefit from the “Michelle
Obama effect.”

Here are five stocks that may be poised to rally on the heels of an Obama endorsement…

NEXT: Stock #1: Talbots (TLB)